Social Media Topics | Fire Your Job, Hire Yourself

Embrace the Pokémon Go Craze! It’s Still Great for Business! “Sometimes what you want is right in front of you. All you have to do is open your eyes and see it.” – Meg Cabot During the nicer weather, have you noticed dozens or hundreds of people outside your business, all looking down at their…

That’s right, McDonald’s has a grammatical error in its Mission Statement! I discovered this while researching mission statements and vision statements for my upcoming book, Fire Your Job, Hire Yourself. I couldn’t believe my own eyes and I had to read and re-read it several times to convince myself that I wasn’t just missing some…

Twitter Target Market and how to get more Twitter followers that are in your target market

Learn how to get your target market to follow you on Twitter, for free! Question: “How can I build up Twitter followers that are from my target audience instead of just random people? And how can I do this for free?” Answer: Assuming you clearly know the characteristics of your target audience, a smart and FREE way…

Hotels do it. Airlines do it. Cruise lines do it. After they sell everything they can at regular or slightly discounted prices, they often find that they have a lot of empty rooms, seat, cabins. They know exactly what the cost of these spots are and they lose opportunity revenue if they do not sell…