Twitter Tip: How to Get Your Target Market to Follow You on Twitter for Free

Learn how to get your target market to follow you on Twitter, for free!

Question:

“How can I build up Twitter followers that are from my target audience instead of just random people? And how can I do this for free?”

Answer:

Assuming you clearly know the characteristics of your target audience, a smart and FREE way to build followers from that audience is to think about the leaders and businesses for which that target audience is connected. These might be your competitors or the leaders and businesses in your niche that you look up to yourself. Go find those leaders and businesses on Twitter and read a history of their tweets to confirm that they would attract your target audience.

Then the fun begins. First, post a few quality tweets on the subject matter for which you specialize. Make sure those tweets are not retweets of some else’s material. You want these golden information nuggets to be at the top of your recent tweets when a potential follower comes and checks you out.

Next, go to the Twitter home page of one of those major leaders or businesses and click on the Followers option to see a list of their followers. If you selected the right leader or business, it’s fairly safe to assume that most of their followers are the type of people that you’d like following you…right? Right!

To avoid wasting time on potentially junk accounts, scroll through their list of followers and quickly look for the following characteristics:

1. They have a profile picture.
2. They have a name that makes sense when compared to their @ handle (e.g., if the name is “John Jones” and their handle is @W3RFg3Q, skip to the next name).
3. They have a profile description that sounds like your target audience.

For each person/business that seems legitimate and appears to be in your target audience, click on Follow to follow that account.

Go to the next account and lather. rinse. repeat. Be careful not to follow too many people in a short amount of time, or your account might get locked by Twitter until you respond to an email from them to verify your account. How do I know that?…ummm…well…trust me.

So up to this point, it sounds like you’re following your target audience instead of getting them to follow you. How do you turn this around?

You’ll be happy to discover that many of them will follow you back, especially if your profile fits their interest and your tweets look like the stuff they’re interested in following. We find that about 25% of them will follow you back! What a cool way to connect with your exact target audience.

Bonus: Try to connect with influential people or companies who frequently like, retweet, or positively comment on the tweets of gurus or popular companies your target audience follows. These might be free advertisers of your material if you can get them to follow you as well.

If you are looking for more help to identify and reach your target customer, or if you just need a qualified consultant, contact Advanced Development Concepts, LLC.